E-commerce Requirements Gathering

1Main Segment

Select the primary niche for your e-commerce store.

Fashion (Clothing, Footwear, Accessories) Electronics Beauty & Cosmetics Home Goods & Decor Food/Beverage Health & Wellness Other:

Inspiring reference (1-2 brands):

2Primary Target Audience

Who do you want to reach? (Select up to 2).

Women (18-35 yrs) Men (25-45 yrs) Teenagers (13-17 yrs) Parents (30-50 yrs) Luxury (40+ yrs, high income) Gen Z (18-24 yrs) Other:

Example brand serving this audience well:

3Market Positioning

How will your brand be positioned? (Select 1)

Premium (high prices, exclusivity) Affordable (low/mid prices) Sustainable/Eco-friendly Value-driven (best quality for price) Private Label / Own Brand Other:

Similar competitor reference:

4Visual Identity

Colors and logo.

Main Colors (Select up to 3):

Black White Blue Green Pink Red Yellow Gray Other:

Upload Logo (.png, .jpg, .svg | Max 5MB) Attach file Inspiring site/app palette:

5Initial Product Quantity

How many products do you plan to launch with?

Fewer than 50 50-100 100-300 300-500 More than 500

Reference e-commerce with similar catalog size:

6Competitive Advantage

What will make your store stand out? (Select up to 2)

⚡ Fast Shipping (e.g., 2-day) ✨ Exclusive Products 💲 Price Below Market 💬 Personalized Customer Service 🚚 Free Shipping (conditional?) 🤝 Strong Community / Brand Loyalty Other:

Brand that does this well:

7Payment Methods (US)

Which payment methods will be accepted?

💳 Credit Card (Visa, MC, Amex, Discover)

PayPal 📱 Apple Pay / Google Pay Amazon Pay installments Affirm / Klarna / Afterpay (BNPL) Other:

Example store with efficient US checkout:

8Logistics (US)

How will products be shipped/delivered? (Select up to 2)

🚚 Major Carriers (UPS, FedEx, USPS) 🏭 Third-Party Logistics (3PL) Fulfillment (e.g., ShipBob) 🏪 In-store/Local Pickup 🌍 International Shipping (e.g., via DHL) 📦 Own Warehouse/Distribution Center D Dropshipping Other:

Reference for effective logistics:

9Post-Sale Policy

How will support and customer relations be handled after purchase? (Select up to 2)

🔄 30-Day Return/Exchange Policy (or specify) 💬 Customer Support (Channels: Email, Chat, Phone? Hours?) ⭐ Loyalty Program / Rewards 🌟 Incentives for Reviews 🔧 Product Warranty / Repairs Other:

Brand with exemplary post-sale service:

10Finalize

Review your answers (if implemented) and click Submit to record the requirements.

Ready to submit!